So, your brand is probably suffering from low brand awareness, lack of customer trust or poor brand reputation. There is one remedy to it though. And that is when you write good online content.
Writing good online content helps provide value for your existing and potential customers.
Furthermore, it helps get more traffic to your website which in turn will grow your traffic, leads and reach.
I guess that’s why content marketing costs 62% less than traditional marketing, yet generates thrice as many sales
When you write good online content that provides value to your audience, it helps place your brand as an authority in its niche.
This in turn increases customer trust in your brand, and will ultimately convert to more sales for your brand in the long run.
This is exactly why 60% of B2B marketers are creating a new piece of content every day!
Obviously, online content is generating results for brands out there, and you need to take advantage of it too.
Regardless of what type(s) of online content you plan on writing ― listicles, guides, facts, stats, news ― these free tools which I’ll be listing will help you write good online content that will help you achieve your goals.
Google Docs
Definitely, you know that you cannot write online content on a piece of paper, or do you?
You need editing software for writing and editing your online piece of content before publishing it on the web.
If you use a Content Management System (CMS) such as Shopify and WordPress for your brand, you also know that it is quite inconvenient to write good content on the spot within your CMS.
And this is exactly where Google Docs come into play.
Google Docs is an online text editing web app that lets you write, edit and proofread documents and articles.
Think of it as Microsoft Word, but more lightweight.
I personally prefer using Google Docs because it syncs my docs with my Google Drive cloud.
And if you plan on writing good and quality content, you’ll know that it isn’t a day’s work.
Writing good pieces of content takes time, days or weeks.
And this is where Google Docs comes in handy.
With Google Docs, you can write your content, have it autosaved in the cloud, and continue from where you dropped off using any internet-connected device anywhere and anytime.
Grammarly
Even though you’re an English professor, the chances are you’ll still make some grammatical mistakes when writing online content from time to time.
But that’s where Grammarly steps in to save the day.
Grammarly is an AI-powered free online writing assistant.
The software helps you write good content that is error-free.
This article you’re reading right now was written by me with the help of Grammarly.
One thing that makes Grammarly stand out for me is that it helps you check your content for plagiarism, amongst other things such as spelling mistakes, brand tone etc…
When I was running my first website, I used to write without the use of Grammarly, you know, being overly confident in my English skills.
It wasn’t until a while later that I realized that my blog articles were laden with plenty of grammatical mistakes.
By this time, it was too late, it had been read by a myriad of visitors.
And I had to go through the pains of re-editing all the articles.
Using a tool like Grammarly from the onset will save you a lot of time, and of course, your reputation.
This article from CXL shows a list of instances where poor grammar may cost you sales, and affect your brand reputation and credibility.
P.S: One nice thing about Grammarly is that it works on almost all the platforms and tools out there, so you can be sure that you can always write good online content.
Canva
After writing an amazing piece of online content… what next?
Slap it up on your website and hit publish?
Or, upload it on social media for all your fans to see?
Nope, you should hold your horses and craft a truly spectacular cover image before thinking of publishing the content online.
Canva is just the right tool for that.
Canva is a free graphic design tool that you can use to design cover images for your online content.
You can also use the tool to design flyers, logos and presentations and a host of other various designs that your brand might need.
What makes the tool stand out is that it has been made for non-techies, such as yourself
Or I may be wrong, you may be as techie as I am.
Still, Canva saves you time with its easy-to-use interface and tons of templates.
Tons of templates might even be an understatement, the platform has over 50,000 design templates that you can tweak and use to create a design in literally seconds.
Furthermore, it has collaborative features which let you share and design in real-time with your team.
OneNote
From the shores of Microsoft comes OneNote, a free tool that lets you take notes and capture your ideas.
Before, it used to be that whenever you had an idea, you’d grab out your notepad and pen.
And then what? You’d jot down your ideas.
And if you didn’t have a notepad and pen, you’d have to memorize the idea till you can get it written down.
This method is old and archaic, not to mention, extremely inconvenient.
Who the hell walks around with a notepad and pen these days?
Nobody
But thanks to OneNote I’ve been able to write really good online content, just like this one.
Whenever I have an idea, I type it down on OneNote.
For instance, I have a list of more than a hundred online content ideas written in OneNote.
Whenever I need to write a new blog article, all I have to do is check through my list of online content ideas in OneNote and pick one.
Really, that’s all it takes for me to start writing a new piece of good online content.
The tool also has collaborative features that can let you share your ideas with anyone.
OneDrive
Where do you store your online stuff… in your device’s local storage?
Please tell me that’s not the case.
All your brand’s assets that can help you write good online content need to be stored in a secure, collaborative and easily accessible space.
A space that is provided by a file storage and synchronization service such as OneDrive.
Owned by Microsoft, OneDrive is a platform that lets you store, collaborate, share, sync and lock your files in the cloud.
I use the platform to store assets such as my cover images, documents (articles), social media images, blog post images, etcetera.
This way, I can access my assets on any internet-connected device.
Read: 8 Landing Page Mistakes That Will Make You Lose Money
Ubersuggest
Right off the top of your head, do you know what your potential audience is currently searching for on Google?
Even though you do, do you know how many of them are currently conducting these searches?
The chances are you don’t!
If you don’t know what they’re searching for, along with the volume of searches, and other relevant data, chances are you’ll write irrelevant online content that nobody wants to read.
Ubersuggest is just the perfect tool to help you stay on track.
Ubersuggest is a free SEO and keyword research tool that lets you discover what people are searching for online.
With this information, you can write good online content based on what your audience is searching for.
This not only gives relevance to your online content but also helps it rank higher on search engines.
Google Search Console
You probably have a website or blog for your brand if you’re reading this article.
If I’m right, then you really want to start writing good online content that will get you more brand awareness, traffic and establish your brand as an authority in its niche.
Did I ring all the bells?
I know I did.
You can achieve all this using all the tools listed in this very article.
But this very particular one, Google Search Console, will provide data that will guide you every step of the way.
With the data from this tool, you’ll be able to make many informed choices that will help you write relevant and good online content.
Google Search Console is a tool that provides search traffic indexing and performance information on your website.
It shows you which of your online content(s) ranks on Google, as well as the position and what keyword(s) such content ranks for.
With this information showing what keyword(s) your content ranks for, you should have an idea of what other online content to write in the future.
Ideally, you’d want to write more content centred around your best-performing pieces of online articles.
This is possible because this tool also lets you see the best-performing articles on your site.
This tool will also show you what issues your site has that you can fix.
Fixing these issues will improve the user experience of your site and will prevent your audience from bouncing off of your site while reading your articles.
Read: 4 Effective Internet Advertising Models and When To Use Them
Conclusion
How many of these tools do I make use of? All of them.
How many of them do you need to make use of? Most of them.
Well, if you’re just starting your brand or website, you may not have any need for Google Search Console.
This is only because your site would still be in its infancy, and there wouldn’t be any data to show you.
So, besides Google Search Console, you should use every other tool on this list.
This way, you’ll be able to write good online content that will provide you with the results your brand needs to grow.
If you need me to help you write great content that will grow your brand, let’s have a chat.
