First off, you have to understand that when it comes to marketing software ― the best or not ― there is no such thing as absolutely FREE!
All these marketing software utilize two major business models; SaaS and Freemium… the freemium model lets you use the marketing software for certain purposes, wherein you’ll be prompted to make a paid (premium) upgrade should you need to make use of more advanced features.
What is marketing software?
Marketing software are tools, websites and platforms which help you carry out your marketing needs; they help set up your marketing campaigns, implement your marketing strategies, study your competitors, and target your ideal audience.
In this post, I will enlighten you on the best free marketing software you can use especially when starting a new business. The software highlighted in this article lets you carry out your marketing strategies for free and they’re highly scalable, being able to meet your needs at your business’ various stages of growth.
5. Mailchimp
Mailchimp has been around since 2001 and is one of the best free email marketing and automation software around.
It helps grow an email list and offers a mouth-watering free forever plan if you have less than 2000 subscribers, and send less than 12000 emails per month.
Another perk of Mailchimp is the fact that its email automation feature is available for free.
Email marketing is one of the best marketing strategies because of its cheapness and relatively high effectiveness.
Thus, with Mailchimp, you can effectively promote your products and services to your customers via emails.
So, when considering a free and robust email marketing software, Mailchimp is the best and a must-have.
Price: Free forever plan. Premium plans start from $9.99/month
4. Canva
I honestly feel words alone can’t describe how invaluable Canva is.
The 6 billion-dollar company, Canva, is a graphic design software that can be utilized by marketers to create designs tailored to meet their marketing needs.
The design software lets you create edits from scratch, however, if you ain’t good with designs, it’s got over 400 thousand pre-made design templates that you can choose from.
With this software, you can kiss goodbye to Adobe or any other highly technical expensive graphic design software that is not beginner-friendly.
With this free marketing software, Canva, you can create designs, tweak them as you like and even collaborate these designs with your team members.
This way your team can effectively work on your designs remotely, and even better, you can access your designs from any device, anytime!
When carrying out your marketing strategies, Canva is the right choice for creating designs tailored to meet the needs of your marketing campaigns… be it Facebook, Twitter or banner ads, they’ve got you covered.
Price: Free! Premium plans start from €8.99/user/month billed yearly or €11.99/user/month billed monthly.
3. Ubersuggest
Talk about content marketing and SEO, Ubersuggest is king.
SEO is a digital marketing strategy your business must adopt.
Except, of course, you don’t care about all the traffic you could get from ranking on Google.
But, if you really do care about ranking on Google and getting tons of traffic, then Ubersuggest is the right tool for you.
Ubersuggest is an SEO and Keyword research tool that lets you get new keyword ideas, learn about your competitors and discover new content ideas.
With Ubersuggest you can discover the volume of keywords, their SEO difficulty, their CPC(Cost per click), and of course who is ranking for those keywords.
It also shows you insights on who performs searches for these keywords as well as their demographics (age, location etc).
With this information at hand, you should know what keyword(s) to target and rank for with your content marketing strategy.
Ubersuggest provides you with basically everything you will need to make your SEO and content marketing strategies a dream come true.
With this plethora of free features, it’s not so difficult to see why Ubersuggest is one of the best free marketing software.
Price: Free! Premium plans start from £29/month.
2. SimilarWeb
When carrying out competition analysis, this is my go-to software.
SimilarWeb lets you discover website traffic stats and analytics; it lets you decipher a site’s reach, ranking, user information and other marketing insights.
SimilarWeb is similar to Ubersuggest, but it has an edge over Ubersuggest in that it shows you all kinds of data including those from referrals, search, direct and mail.
Meanwhile, Ubersuggest shows data based solely on search results.
With SimilarWeb you can discover the audience of your competitors as well as their interests and demographics, you can also decipher what channel(s) brings your competitors their traffic, as well as the organic and paid search terms your competitors are ranking for… and a whole lot more!
Studying your competitors is a must, it makes you have an edge over them, and that’s why you need to make use of this free marketing software, which in my opinion, is the best.
Price: Free! Premium plans start from $79/month.
1. HubSpot
HubSpot is an all-in-one marketing software.
It provides you with everything you need to carry out
- Customer Relationship Management (CRM)
- Email marketing & automation
- Lead generation/management
- Website building
- Blogging
- SEO
- Analytics
- Calls-to-action
- Social media
- Landing pages
- Popups and others
Basically, HubSpot is one big CRM that helps you manage your inbound marketing needs.
Similar to Mailchimp, it lets you collect leads and send emails to your email subscribers.
Furthermore, it lets you provide customer support, live chat and ticketing to your audience through its Service Hub.
You can also use the platform to schedule meetings, and get quotes from your potential customers.
With all these, you can clearly see that HubSpot is an industry leader when it comes to marketing, no wonder they’re currently worth a whopping $24.8 billion.
When carrying out your marketing strategies, HubSpot is most likely the best free marketing software that will help you achieve your goals.
The beautiful thing is, they provide a free-forever plan, thus making it the best value for your money.
Price: Free! Premium plans start from $40/month billed annually or $50/month billed monthly.
Conclusion
Marketing software can be expensive, but if you’re just starting out you don’t have to spend so much money on marketing, it’s better you start with the basics and scale as you grow.
The software listed in this article are a must-have when implementing your various marketing strategies and tactics.
So, what’re you waiting for? Start marketing!
If you need me to help grow your brand through digital marketing, let’s have a chat
